Industry Overview

Market for Maternity, Baby and Kids Products in India: Showing Great Potential for Growth

Because of rapid urbanization, the growing child population, the increasing purchasing power of the middle-class, and changing consumer preferences and tastes, the Indian market for maternity, baby, and kids care products is growing by leaps and bounds. The projected growth rate of the market has been more than 10 percent annually till now, and the market is slated to grow at the rate of 13 percent.

Major growth segments:

  • Baby Food
  • Baby apparels
  • Baby diaper and wipes
  • Baby skincare
  • Baby toys
  • Baby accessories


The market for maternity, baby and kids products in India has witnessed a spurt In His Mind and homegrown brands. The scope for investment in this market segment is surely broadening day by day.

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